CRI Retail Learning Labs Update
Established in the fall of 2013, the Center for Retail Innovation Retail Learning Labs were first implemented in 10 Lowes Foods grocery stores scattered across North Carolina.
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Marketing Analytics Summit
For the first time in the 26-year history of the Marketing Analytics Summit, both graduate and undergraduate teams from the Wake Forest University School of Business swept the competition.
Read MoreA Global Educational Philosophy
At Wake Forest University School of Business, students acquire more than just technical competency. Our commitment to educating the whole person led us to focus on developing impactful, professional, honorable, and global leaders. We strive to reduce cultural preconceptions by infusing a global perspective into curricular and co-curricular activities.
Read MoreProduct Demonstrations & Price Competition
This essay is based upon a recently accepted paper, “Demonstrations and Price Competition in New Product Release,” which will appear in the journal Management Science. Other contributors include Raphael Boleslavky of the University of Miami in Florida and Christopher S. Cotton of Queen’s University in Kingston, Ontario, Canada.
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